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Fundamentos de marketing /

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Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J., Rosas Sánchez, Rosa María (traductor), Teyssier Mont, Ezequiel (revisor), Mercado Villagra, Salvador (revisor)
Format: Book
Language: Spanish
English
Published: México, D. F. : McGraw-Hill Interamericana, c1996.
Edition: 10a. edición
Subjects:
Segmentación del mercado
Mercadeo > Investigaciones
Precios
Mercadeo de servicios
Canales de comercialización
Notas Contenido:
  • El marketing moderno y su ambiente
  • Mercados meta
  • Producto
  • Precio
  • Distribución
  • Promoción
  • Marketing en campos especiales
  • Dirección del programa del marketing
  • Marketing internacional
  • Glosario
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Fundamentos de marketing / by Stanton, William J.

Published c2007.
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Fundamentos de marketing / by STANTON, William J.

Published 2004.
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Fundamentos de marketing. / by Stanton, William J.

Published 2000.
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Fundamentos de Marketing. / by Stanton, William J.

Published c1992.
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Fundamentos de marketing / by Stanton, William J.

Published c1980.
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Fundamentos de marketing / by Stanton, William J.

Published 1969.
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