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|a La marca :
|b creación, diseño, gestión /
|c Joan Costa.
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|a México D. F. :
|b Editorial Trillas,
|c c2010.
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| 300 |
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|a 144 páginas :
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|a Incluye referencias bibliográficas, glosario e índice analítico
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|a La dinámica de la marca -- La psicosociología de la marca -- La identidad e imagen de marca -- Las marcas en acción -- La creatividad y la gestión de marcas -- El manual de gestión de la marca
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