Administración estratégica : textos y casos /
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| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
©2011.
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| Edition: | 5a edición |
| Subjects: | |
| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
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| 100 | 1 | |a Dess, Gregory G. | |
| 245 | 1 | 0 | |a Administración estratégica : |b textos y casos / |c Gregory G. Dess, G. Tom Lumpkin, Alan B. Eisner ; revisión técnica, Raúl Mejía Estañol [y otros]. |
| 250 | |a 5a edición | ||
| 260 | |a México : |b McGraw-Hill Interamericana, |c ©2011. | ||
| 300 | |a xxvi, 520 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índices analítico, casos de organizaciones | ||
| 505 | 0 | |a Análisis estratégico -- Administración estratégica : creación de ventajas competitivas -- Análisis del entorno externo de la empresa -- Análisis del ambiente interno de la empresa -- Cómo reconocer los activos intelectuales de una empresa : más allá de los recursos tangibles -- Estrategia a nivel de un negocio : cómo crear y sostener ventajas competitivas -- Creación de valor mediante la diversificación -- Implementación de la estrategia -- Alcanzar el control del comportamiento : equilibrio entre la cultura, los reconocimientos y las limitaciones -- Diseño de una estructura de una organización efectiva -- Liderazgo estratégico : para crear una organización de aprendizaje y ética -- Administración de la innovación y fomento del espíritu emprendedor corporativo -- Análisis de casos de administración estratégica | |
| 534 | |p Título original: |t Strategic Management : text & Cases | ||
| 650 | 1 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Cultura organizacional |2 Armarc |
| 700 | 1 | |a Lumpkin, G. Tom | |
| 700 | 1 | |a Eisner, Alan B. | |
| 700 | 1 | |a Mejía Estañol, Raúl |e revisor | |
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