Comunicación empresarial : plan estratégico como herramienta gerencial y nuevos retos del comunicador en las organizaciones /
Saved in:
| Other Authors: | , , , , |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Universidad de la Sabana
2011.
Ecoe Ediciones, |
| Edition: | Segunda edición |
| Series: | Colección textos universitarios. Área administración
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| Subjects: | |
| Notas Contenido: |
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| 245 | 0 | 0 | |a Comunicación empresarial : |b plan estratégico como herramienta gerencial y nuevos retos del comunicador en las organizaciones / |c editora María Cristina Ocampo Villegas. |
| 250 | |a Segunda edición | ||
| 260 | |a Bogotá : |b Universidad de la Sabana |b Ecoe Ediciones, |c 2011. | ||
| 300 | |a 292 páginas : |b diagramas ; |c 24 cm. | ||
| 490 | 0 | |a Colección textos universitarios. Área administración | |
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | 0 | |t Humanizar la comunicación, la mejor apuesta de la organización |r Daniel Fernando López Jiménez -- |t Investigación en la comunicación corporativa: entre la validez de la información y la eficacia de los datos |r Daniel Fernando López Jiménez -- |t El entorno de la comunicación corporativa |r Santiago Ocampo Gómez -- |t Comunicación creativa: alternativas para las estrategias de comunicación |r Humberto Cadavid Álvarez -- |t La comunicación estratégica de los eventos |r Haydée Guzmán Ramírez -- |t Ejecución del plan estratégico de comunicaciones: de la planeación a la acción con éxito |r Bibiana Gálvez Medina y Álvaro Vives Hurtado -- |t Instrumentos de medición e indicadores de la comunicación organizacional |r María Cristina Ocampo Villegas -- |t Web 2.0: tecnologías y medios para una comunicación organizacional de "código abierto" |r Sergio Llano Aristizábal -- |t La comunicación: herramienta fundamental para administrar en valores |r Natalia C. Camacho Brochero -- |t Comunicar para mejorar la calidad |r María Cristina Ocampo Villegas -- |t El marketing personal: cuando la marca soy yo |r Sandra Orjuela Córdoba -- |t El nuevo reto profesional: la inteligencia comunicativa |r Jeannette Mercedes Torres Flórez. |
| 650 | 1 | 7 | |a Comunicación en administración |2 Armarc |
| 650 | 1 | 7 | |a Comunicación organizacional |2 Armarc |
| 700 | 1 | |a Ocampo Villegas, María Cristina |e editora | |
| 700 | 1 | |a López Jiménez, Daniel Fernando | |
| 700 | 1 | |a Ocampo Gómez, Santiago | |
| 700 | 1 | |a Cadavid Álvarez, Humberto | |
| 700 | 1 | |a Guzmán Ramírez, Haydée | |
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