Cómo preparar el exitoso plan de mercadotecnia /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
1992.
|
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000002342 | ||
| 003 | CO-BoSNA | ||
| 005 | 20251227053440.0 | ||
| 008 | 970221s1992^^^^mx^^^^^gr^^^^^001^0^spa^d | ||
| 020 | |a 9701000315 | ||
| 040 | |a CO-BoSNA |b spa |c CO-BoSNA |e rda | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.802 |b H633c |2 23 |
| 100 | 1 | |a Hiebing, Roman G. |e autor | |
| 245 | 1 | 0 | |a Cómo preparar el exitoso plan de mercadotecnia / |c Roman G. Hiebing, Scott W. Cooper; traducción Rosa María Rosas Sánchez. |
| 264 | 1 | |a México : |b McGraw-Hill Interamericana, |c 1992. | |
| 300 | |a xviii, 325 páginas ; |c 27 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 500 | |a Incluye índice temático | ||
| 505 | 2 | |a Antecedentes de la mercadotecnia -- La evaluación del negocio -- Como preparar una evaluación del negocio -- Problemas y oportunidades -- Objetivos de ventas --Mercado meta -- Objetivos y estrategias de mercadotecnia -- Posicionamiento -- Producto/marca/empaque -- Precio -- Distribución -- Venta/operaciones personales -- Promoción -- Mensaje publicitario -- Medios publicitarios -- Merchandising -- Publicidad no pagada -- Presupuesto de mercadotecnia, análisis de recuperación y calendario de mercadotecnia -- Evaluación. | |
| 534 | |p Título original: |t How to write a successful marketing plan |z 0844231975 | ||
| 650 | 1 | 7 | |a Mercadeo |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Planificación estratégica |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Investigación de mercados |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Administración de ventas |2 Armarc 2.0 |
| 700 | 1 | |a Cooper, Scott W. |e autor | |
| 700 | 1 | |a Rosas Sánchez, Rosa María, |e traductor | |
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29599 |a 05053 |b 05053 |d 2010-10-21 |l 0 |o 658.802 H633c |p 053062034233 |r 2025-12-27 05:34:40 |t Ej. 2 |w 2025-12-27 |y BOOK |z Calle 104 No. 69-120, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29600 |a 05053 |b 05053 |d 2009-04-14 |l 0 |o 658.802 H633c |p O53062002558 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 104 No. 69-120, Medellín | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29601 |a 05067 |b 05067 |d 2005-12-03 |l 0 |o 658.802 H633c |p 2342-50 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 51 No. 57-70 Torre norte, Medellín | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29602 |a 08082 |b 08082 |d 2005-12-13 |l 0 |o 658.802 H626c |p 089082024317 |r 2025-12-27 05:34:41 |t Ej. 2 |w 2025-12-27 |x Libro no cargado en inventario |y BOOK |z Calle 30 No. 3E-164, Barranquilla | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29603 |a 08082 |b 08082 |d 2005-12-13 |l 0 |o 658.802 H626c |p 089082023744 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 30 No. 3E-164, Barranquilla | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29604 |a 11303 |b 11303 |d 2005-10-22 |i 137626 |l 0 |o 658.802 H626c |p 119303034055 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29605 |a 11303 |b 11303 |d 2005-10-22 |i 137626 |l 0 |o 658.802 H626c |p 119303034193 |r 2025-12-27 05:34:41 |t Ej. 2 |w 2025-12-27 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29606 |a 11303 |b 11303 |d 2007-12-21 |i 137626 |l 0 |o 658.802 H626c |p 119303008835 |r 2025-12-27 05:34:41 |t Ej. 5 |w 2025-12-27 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29607 |a 11303 |b 11303 |d 2007-12-21 |i 137626 |l 0 |o 658.802 H626c |p 119303008833 |r 2025-12-27 05:34:41 |t Ej. 4 |w 2025-12-27 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H626C |7 0 |8 GENER |9 29608 |a 11303 |b 11303 |d 2007-12-21 |i 137626 |l 0 |o 658.802 H626c |p 119303008916 |r 2025-12-27 05:34:41 |t Ej. 3 |w 2025-12-27 |y BOOK |z Calle 52 No 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29609 |a 11508 |b 11508 |d 2006-10-04 |i 151114 |l 0 |o 658.802 H633c |p 119303022456 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Transversal 78J No. 41D-15 sur, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29610 |a 17219 |b 17219 |d 2009-12-11 |l 0 |o 658.802 H633c |p 17606810136 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Km. 10 Vía al Magdalena, Manizales | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29611 |a 47529 |b 47529 |d 2009-11-26 |l 0 |o 658.802 H633c |p 479529002837 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Av. Ferrocarril 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29612 |a 54537 |b 54537 |d 2010-09-03 |l 0 |o 658.802 H633c |p 549537002396 |r 2025-12-27 05:34:41 |t Ej.2 |w 2025-12-27 |y BOOK |z Calle 2N Avenidas 4 y 5 Pescadero, Cúcuta | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29613 |a 54537 |b 54537 |d 2010-09-03 |l 0 |o 658.802 H633c |p 549537002395 |r 2025-12-27 05:34:41 |t Ej.1 |w 2025-12-27 |y BOOK |z Calle 2N Avenidas 4 y 5 Pescadero, Cúcuta | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29614 |a 63120 |b 63120 |d 2011-05-05 |i 99640 |l 0 |o 658.802 H633c |p 639120001877 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Cra. 6 (Av. Centenario) No. 44N-15, Armenia | ||
| 952 | |0 0 |1 0 |4 3 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29615 |a 63538 |b 63538 |d 2008-06-17 |i 206577 |l 0 |o 658.802 H633c |p 635380000005 |r 2025-12-27 05:34:41 |t Ej. 2 |w 2025-12-27 |y BOOK |z Cra. 18 No. 7-58, Armenia | ||
| 952 | |0 0 |1 0 |4 3 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29616 |a 63538 |b 63538 |d 2008-06-17 |i 206577 |l 0 |o 658.802 H633c |p 635380000029 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Cra. 18 No. 7-58, Armenia | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29617 |a 66067 |b 66067 |d 2005-11-25 |l 0 |o 658.802 H633c |p 666067009803 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Cra. 8 No. 26-79, Pereira | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29618 |a 68309 |b 68309 |d 2008-11-06 |l 0 |o 658.802 H633c |p 686309005228 |r 2025-12-27 05:34:41 |t Ej. 5 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29619 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.802 H633c |p 686309003731 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29620 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.802 H633c |p 686309003730 |r 2025-12-27 05:34:41 |t Ej. 2 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29621 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.802 H633c |p 686309005533 |r 2025-12-27 05:34:41 |t Ej. 3 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29622 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.802 H633c |p 686309003734 |r 2025-12-27 05:34:41 |t Ej. 6 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29623 |a 68309 |b 68309 |d 2005-12-19 |l 0 |o 658.802 H633c |p 686309003733 |r 2025-12-27 05:34:41 |t Ej. 4 |w 2025-12-27 |y BOOK |z Cra. 27 No. 15-07, Bucaramanga | ||
| 952 | |0 0 |1 0 |4 5 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29624 |a 68541 |b 68541 |d 2021-11-29 |i 169385 |l 0 |o 658.802 H633c |p 689541001535 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 22 No. 9-82, San Gil | ||
| 952 | |0 0 |1 0 |4 3 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29625 |a 73123 |b 73123 |d 2009-10-07 |l 0 |o 658.802 H633c |p 731230000378 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Km. 5 Vía Espinal, Ibagué | ||
| 952 | |0 0 |1 0 |4 11 |6 658_802000000000000_H633C |7 0 |8 GENER |9 29626 |a 76067 |b 76067 |d 2005-11-16 |l 0 |o 658.802 H633c |p 769311002364 |r 2025-12-27 05:34:41 |t Ej. 1 |w 2025-12-27 |y BOOK |z Calle 52 No. 2 Bis-15, Cali | ||
| 999 | |c 6342 |d 6342 | ||
| 942 | |6 658_802000000000000__H633C | ||
