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|a Chias, Josep
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| 245 |
1 |
3 |
|a El mercado son personas :
|b el marketing en las empresas de servicios /
|c Josep Chias.
|
| 246 |
3 |
4 |
|a Marketing en las empresas de servicios
|
| 260 |
|
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|a México :
|b McGraw-Hill,
|c ©1992.
|
| 300 |
|
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|a xii, 107 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
|
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|a Incluye bibliografía
|
| 505 |
2 |
|
|a Mi marketing de servicios -- Estructuración: Oferta de servicios, servucción -- Comercialización: precios, intermediación, comunicación -- Prestación: Marketing interno, control de calidad, marketing en acción
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|a Mercadeo de servicios
|2 Armarc
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|a Industrias de servicios
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