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|a Rojas López, Miguel David
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|a Planeación estratégica :
|b fundamentos y casos /
|c Miguel David Rojas López, Laura Johana Medina Marín.
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| 260 |
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|a Bogotá :
|b Ediciones de la U,
|c 2012.
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| 300 |
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|a 122 páginas : ;
|c 21 cm.
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|a Incluye referencias bibliográficas
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|a Planeación -- Principios de la planeación -- Pasos básicos para la planeación -- Ventajas y desventajas de la planeación -- Estrategia -- Planeción estratégica -- Planear estratégicamente -- Casos de planeación estratégica en Colombia -- Tablas: Ventajas y desventajas de la planeación -- Tipos de estategias alternativas -- Oferta de soluciones-Bancolombia
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|a Planificación estratégica
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|a Cultura corporativa
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|a Medina Marín, Laura Johana
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