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|b una visión estratégica de un plan de mercadeo /
|c Lina María Echeverri Cañas.
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|b CESA,
|c c2008.
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|b ilustraciones ;
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|a Una mirada profunda al marketing -- El conocimiento del cliente -- La biosfera del marketing -- Estrategias y herramientas de marketing -- Pronóstico y seguimiento del plan de marketing
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