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|a Acerenza, Miguel Angel
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|a Marketing hotelero /
|c Miguel Angel Acerenza.
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|a Mexico, D. F. :
|b Editorial Trillas,
|c ©2004.
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| 300 |
|
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|a 86 páginas :
|b ilustraciones ;
|c 24 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice analitico
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0 |
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|a Aspectos conceptuales respecto al servicio hotelero -- Particularidades del marketing hotelero -- Estudio de la situación actual del hotel -- Análisis de la competitividad y participación en el mercado -- Redefinición de los mercados y fijación de los objetivos y estrategias de marketing -- Fijación de las tarifas de habitaciones -- Formulación de los planes de acción -- Presupuestación y ejecución de las acciones -- Control de la gestión de marketing
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