Gerencia de marketing : estrategias y programas /
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Santafé de Bogotá :
Mcgraw-Hill Interamericana,
c1998.
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| Edition: | 6a. edición |
| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Guiltinan, Joseph P. | |
| 245 | 1 | 0 | |a Gerencia de marketing : |b estrategias y programas / |c Joseph P. Guiltinan , Gordon W. Paul , Thomas J. Madden ; traducción Cecilia Ávila de Barón ; revisión técnica Gabriel Pérez Cifuentes. |
| 250 | |a 6a. edición | ||
| 260 | |a Santafé de Bogotá : |b Mcgraw-Hill Interamericana, |c c1998. | ||
| 300 | |a 470 páginas : ; |c 26 cm. | ||
| 500 | |a Incluye índice alfabético | ||
| 505 | 0 | |a Perspectivas administrativas sobre marketing -- Orientación hacia el mercado, administración del marketing y el proceso de planeación del marketing -- Planeación del marketing corporativo -- Análisis de la situación -- Análisi del mercado -- Mercado objetivo y ventaja competitiva -- Medición del mercado -- Análisis de rentabilidad y de productividad -- Estrategias y programas de marketing -- Programas de desarrollo de producto -- Programas de fijación de precios -- Programas de publicidad -- Programas de marketing directo y promoción -- Programas de ventas y distribución -- Administración de ventas y distribución -- Coordinación y control -- Organización y gerencia de los programas de marketing y ventas -- El plan anual de marketing | |
| 534 | |t Marketing management | ||
| 650 | 1 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 650 | 1 | 7 | |a Publicidad |2 Armarc |
| 650 | 1 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 1 | 7 | |a Administración de ventas |2 Armarc |
| 650 | 1 | 7 | |a Control de precios |2 Armarc |
| 700 | 1 | |a Paul, Gordon W. | |
| 700 | 1 | |a Madden, Thomas J. | |
| 700 | 1 | |a Ávila de Barón, Cecilia |e traductor | |
| 700 | 1 | |a Pérez Cifuentes, Gabriel |e rev. | |
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