Cómo preparar el plan de empresa /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Alfaomega Colombiana;
2012.
Fundación Confemetal, |
| Edition: | Segunda edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 020 | |a 9789586828420 | ||
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| 041 | 0 | |a spa | |
| 082 | 0 | 4 | |a 658.11 |b N415c |2 23 |
| 100 | 1 | |a Neira Rodríguez, José Antonio | |
| 245 | 1 | 0 | |a Cómo preparar el plan de empresa / |c José Antonio Neira Rodríguez. |
| 250 | |a Segunda edición | ||
| 260 | |a Bogotá : |b Alfaomega Colombiana; |b Fundación Confemetal, |c 2012. | ||
| 300 | |a 203 páginas : |b ilustraciones, tablas ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas. | ||
| 505 | 0 | |a El plan de empresa, plan de negocio o business plan -- Descripción de la empresa -- Descripción de los productos o servicios -- Descripción y análisis de la situación -- Diagnóstico de la situación -- Objetivos y estrategias -- Marketing y venta de los productos o servicios -- Producción o fabricación -- Organización y recursos humanos -- Análisis económico financiero -- Planes de acción -- El resumen ejecutivo o conclusiones del plan --Causas del éxito o fracaso del plan -- Desarrollo práctico de un plan de empresa -- Ejemplo de matriz DAFO y de plan de acción. | |
| 650 | 1 | 7 | |a Planificación empresarial |2 Armarc |
| 650 | 2 | 7 | |a Nuevas empresas |x Planificación |2 Armarc |
| 650 | 2 | 7 | |a Administración de empresas |2 Armarc |
| 650 | 2 | 7 | |a Marketing |2 Armarc |
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