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|a Claves para innovar en marketing y ventas /
|c Fernando Rivero Duque, Luis Asenjo Pérez, Pedro Martínez Jover.
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|a Madrid :
|b Wolters Kluwer Empresas,
|c ©2009.
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|a 318 páginas :
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|a Innovación -- Innovación en marketing -- Innovación en ventas
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|a Cambio organizacional
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|a Técnicas de ventas
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