El empaque visionario : empacotecnia para cimentar la marca /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México, D. F. :
Grupo Patria Cultural :
c2006.
Compañía Editorial Continental, |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Meyers, Herbert | |
| 245 | 1 | 3 | |a El empaque visionario : |b empacotecnia para cimentar la marca / |c Herbert Meyers, Richard Gerstman ; traducción Roberto Andrés Haas García ; revisión técnica Roberto Garza-Castillón Cantú. |
| 260 | |a México, D. F. : |b Grupo Patria Cultural : |b Compañía Editorial Continental, |c c2006. | ||
| 300 | |a xix, 258 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a Incluye índice analítico | ||
| 505 | 0 | |a Qué es el empaque visionario -- El empaque: del vendedor a caballo hasta los hipermercados -- Actitud mental del consumidor -- Vinculando el empaque con el consumidor -- Tendencias del empaque visionario -- El futuro del empaque visionario | |
| 534 | |t The visionary package: using packaging to build effective brands | ||
| 650 | 1 | 7 | |a Embalaje |2 Armarc |
| 650 | 2 | 7 | |a Promoción de ventas |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo |x Administración |2 Armarc |
| 700 | 1 | |a Gerstman, Richard | |
| 700 | 1 | |a Haas García, Roberto Andrés |e traductor | |
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