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Marketing y cosmética /

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Bibliographic Details
Main Author:	Garcillán López-Rua, Mencía
Format:	Book
Language:	Spanish
Published:	Madrid : Esic, c2007.
Edition:	2 edición
Subjects:	Cosméticos Mercadeo > Investigaciones Comportamiento del consumidor Administración de productos Sociedad de consumo
Notas Contenido:	Situación actual del mercado de la cosmetica Cosmética: patrones de consumo Cosmética e influencias internas Cosmética e influencias externas Cosmética: tendencias de consumo Cosmética femenina Cosmética masculina Cosmética infantil Cosmética: tercera edad Cosmética: estrategias de marketing

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