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|a Sainz de Abajo, Beatriz
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| 245 |
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0 |
|a M-commerce :
|b comprar a través de un móvil /
|c Beatriz Sainz de Abajo, Javier Sánchez González, Miguel López-Coronado.
|
| 260 |
|
|
|a México, D. F. :
|b Alfaomega Grupo Editor,
|c ©2013.
|
| 300 |
|
|
|a 198 páginas :
|b ilustraciones ;
|c 23 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice de acrónimos
|
| 505 |
2 |
|
|a Características del sistema m-commerce -- Servicios m-commerce y redes inalámbricas -- M-banking -- M-payments -- Otras aplicaciones de m.commerce -- Análisis DAFO
|
| 650 |
1 |
7 |
|a Comercio electrónico
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercadeo directo
|2 Armarc
|
| 650 |
2 |
7 |
|a Ventas por teléfono
|2 Armarc
|
| 650 |
2 |
7 |
|a Telecomunicaciones
|2 Armarc
|
| 650 |
2 |
7 |
|a Sistemas móviles de comunicación
|2 Armarc
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| 700 |
1 |
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|a Sánchez González, Javier
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| 700 |
1 |
|
|a López-Coronado, Miguel
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