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|a Sainz de Vicuña Ancín, José María
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|a El Plan de marketing en la pyme /
|c José María Sainz de Vicuña Ancín.
|
| 250 |
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|a Segunda edición
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| 260 |
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|a México :
|b Alfaomega Grupo Editor,
|c 2015.
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| 300 |
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|a 230 páginas :
|b ilustraciones ;
|c 23 cm.
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| 490 |
0 |
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|a Administración. Mercadotecnia
|
| 504 |
|
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|a Incluye referencias bibliográficas
|
| 505 |
2 |
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|a Presentación del plan de marketing -- Aportación del marketing a la PYME -- Importancia del plan de marketing para la pyme -- Como tener éxito con su plan de marketing -- Cómo una PYME puede elaborar, con éxito, su plan de marketing -- Cómo hacer el seguimiento y el control del plan de marketing -- El plan de marketing de SDV Consultores -- El plan de marketing en una empresa industrial
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