La guerra de la mercadotecnia /
Saved in:
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | Spanish English |
| Published: |
México :
McGraw-Hill Interamericana,
1995, ©1988.
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| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 3 | |a La guerra de la mercadotecnia / |c Al Ries, Jack Trout ; traducción María Teresa Saldívar. |
| 260 | |a México : |b McGraw-Hill Interamericana, |c 1995, ©1988. | ||
| 300 | |a xii, 213 páginas ; |c 21 cm. | ||
| 534 | |p Título original: |t Marketing warfare |z 007052730X | ||
| 500 | |a Incluye índice temático | ||
| 505 | 2 | |a 2.500 años de guerra -- El principio de la fuerza -- La superioridad de la defensa -- La nueva era de la competencia -- La naturaleza del campo de batalla -- Principios de la guerra de mercadotecnia a la defensiva y a la ofensiva -- La guerra de los refresco de cola -- La guerra de la cerveza, de la hamburguesa, de la compuatadora -- Estrategias y tácticas -- El general de mercadotecnia | |
| 650 | 1 | 7 | |a Mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Planificación estratégica |2 Armarc |
| 650 | 2 | 7 | |a Competencia económica |2 Armarc |
| 700 | 1 | |a Trout, Jack |e autor | |
| 700 | 1 | |a Saldívar, María Teresa, |e traductor | |
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