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|a Cárdenas Tabares, Fabio
|e autor
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| 245 |
1 |
3 |
|a La segmentación del mercado turístico :
|b comercialización y venta /
|c Fabio Cárdenas Tabares.
|
| 260 |
|
|
|a México :
|b Editoril Trillas,
|c ©1991.
|
| 300 |
|
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|a 114 páginas ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Antecedentes del turismo -- Surgimiento del sindicalismo -- Nacimiento, formación y desarrollo del producto turístico -- Precursores del turismo -- Otros aspectos complementarios de la productividad turística -- Segmentación del mercado -- Toma de decisiones dentro de la comercialización -- Plan de comercialización turística -- Diseño del sistema de control del plan y sus medidas correctoras -- El cliente -- Muestreo turístico
|
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|a Comercio turístico
|2 Armarc
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| 650 |
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|a Marketing turístico
|2 Tesauro CDTE
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| 650 |
2 |
7 |
|a Segmentación del mercado
|2 Armarc
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