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|a Devismes, Philippe
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|a Packaging :
|b manual de uso. /
|c Philippe Devismes ; traducción Jaime Galvaldá Posiello.
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|a México :
|b Alfaomega,
|c 1995.
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|a 215 páginas :
|b ilustraciones ;
|c 26 cm.
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|a Introducción al packaging -- Las fuerzas presentes -- El packaging en el marketing mix -- La subcontratación -- Cómo trabajar con diferentes profesionales del packaging y que puede esperarse de sus servicios -- El control de los costes -- Fichas técnicas.
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