Gerencia estratégica : teoría, metodología, mapas estratégicos, índices de gestión, alineamiento y ejecución estratégica /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Bogotá :
Panamericana Editorial;
©2014.
3R Editores, |
| Edition: | Décimoprimera edición actualizada con nuevos contenidos |
| Series: | Temas gerenciales
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Serna Gómez, Humberto | |
| 245 | 1 | 0 | |a Gerencia estratégica : |b teoría, metodología, mapas estratégicos, índices de gestión, alineamiento y ejecución estratégica / |c Humberto Serna Gómez. |
| 250 | |a Décimoprimera edición actualizada con nuevos contenidos | ||
| 260 | |a Bogotá : |b Panamericana Editorial; |b 3R Editores, |c ©2014. | ||
| 300 | |a 485 páginas. : |b illustraciones, diagramas ; |c 24 cm. | ||
| 490 | 0 | |a Temas gerenciales | |
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 2 | |a Planeación y gerencia estratégica -- Selección estratégica -- Planeación estratégica: un marco de referencia -- Principios corporativos -- Cultura organizacional -- Análisis externo: auditoría del entorno -- Análisis interno: auditoría organizacional -- Análisis DOFA: análisis de vulnerabilidad -- Direccionamiento estratégico -- Misión corporativa: el propósito organizacional -- Visión corporativa -- El mega -- Objetivos corporativos -- Opciones estratégicas -- Formulación estratégica -- Alineamiento estratégico: los mapas estratégicos -- Planeación estratégica funcional y operativa -- Como diseñar un sistema de información estratégica basado en índices de gestión: sistema integrado de medición de gestión, SIMEG -- Monitoría estratégica -- De la planeación a la ejecución de la estrategia -- Anexos: Metodología para la planeación estratégica -- Guía para el diagnóstico estratégico -- Metodología de diagnóstico estratégico -- Caso LAN: un ejemplo de selección y formulación estratégica | |
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| 650 | 2 | 7 | |a Cultura organizacional |2 Armarc |
| 650 | 2 | 7 | |a Comportamiento organizacional |2 Armarc |
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