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|a Carrió Fiore, Jaime
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|a Marketing estratégico :
|b referencia a productos industriales. /
|c Jaime Carrió Fiore.
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|a Barcelona :
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|c 1992.
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|a 139 páginas :
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|a Incluye bibliografía
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|a El concepto de "satisfactor". -- Determinantes del marketing. -- Objetivo : el cliente. -- Aplicación de la segmentación. -- La investigación de mercados. -- Los medios. -- Las políticas del producto. -- El balance comercial. -- El ciclo de vida comercial del producto. -- Los nuevos productos.
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