Comportamiento del consumidor : decisiones y estrategia de marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México Madrid :
Alfaomega Grupo Editor
©2015.
ESIC Editorial, |
| Edition: | 7a. edición revisada y actualizada |
| Subjects: | |
| Notas Contenido: |
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 000069829 | ||
| 003 | CO-BoSNA | ||
| 005 | 20260107163134.0 | ||
| 008 | 141216s2015^^^^ck^a^^^^r^^^^^001^0^spa^d | ||
| 020 | |a 9788473568937 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 044 | |a mx |a sp | ||
| 082 | 0 | 4 | |a 658.8342 |b A454c |2 23 |
| 100 | 1 | |a Alonso Rivas, Javier | |
| 245 | 1 | 0 | |a Comportamiento del consumidor : |b decisiones y estrategia de marketing / |c Javier Alonso Rivas, Ildefonso Grande Esteban. |
| 250 | |a 7a. edición revisada y actualizada | ||
| 260 | |a México |a Madrid : |b Alfaomega Grupo Editor |b ESIC Editorial, |c ©2015. | ||
| 300 | |a 504 páginas : |b ilustraciones ; |c 23 cm. | ||
| 500 | |a En la solapa de la contraportada de este libro se encuentra el código QR que permite acceder al material complementario. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a Marketing y comportamiento del consumidor -- La integración interdisciplinar y el estudio de las necesidades -- Los modelos del comportamiento del consumidor -- El entorno de la demanda -- Cultura y comportamiento del consumidor -- Los estratos sociales -- Análisis de los grupos y de la familia -- Procesamiento de la información: análisis de la percepción -- Aprendizaje y memoria -- Personalidad y estilos de vida -- Actitudes y cambio de actitudes -- Reconocimiento del problema y búsqueda de la información -- Procesos de compra y actuaciones postcompra -- El consumidor y la compra electrónica Estrategias de fidelización -- La investigación del consumidor -- Consumerismo, sociedad, marketing y ética | |
| 650 | 1 | 7 | |a Comportamiento del consumidor |2 Armarc |
| 650 | 2 | 7 | |a Preferencias de los consumidores |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Consumo (Economía) |2 Armarc |
| 700 | 1 | |a Grande Esteban, Ildefonso | |
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_A454CO |7 0 |8 GENER |9 321116 |a 05503 |b 05503 |d 2017-03-15 |i 38712 |l 0 |o 658.8342 A454co |p 059503003945 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra 48 No. 49-62, Sede Comercio (Rionegro - Antioquia) | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321117 |a 11213 |b 11213 |d 2021-05-12 |i 153572 |l 0 |o 658.8342 A454c |p 119213006003 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 30 No. 17 - 91 Sur, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321118 |a 11213 |b 11213 |d 2021-05-12 |i 153572 |l 0 |o 658.8342 A454c |p 119213006218 |r 2026-01-07 16:31:34 |t Ej. 2 |w 2026-01-07 |y BOOK |z Cra. 30 No. 17 - 91 Sur, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321119 |a 11213 |b 11213 |d 2021-05-12 |i 153572 |l 0 |o 658.8342 A454c |p 119213006219 |r 2026-01-07 16:31:34 |t Ej. 3 |w 2026-01-07 |y BOOK |z Cra. 30 No. 17 - 91 Sur, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321120 |a 11213 |b 11213 |d 2021-05-12 |i 153572 |l 0 |o 658.8342 A454c |p 119213006220 |r 2026-01-07 16:31:34 |t Ej. 4 |w 2026-01-07 |y BOOK |z Cra. 30 No. 17 - 91 Sur, Bogotá | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321121 |a 11303 |b 11303 |d 2019-04-30 |i 91040 |l 0 |o 658.8342 A454c |p 119303041429 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle No 52 13-65, Bogotá | ||
| 952 | |0 0 |1 0 |4 11 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321122 |a 11404 |b 11404 |d 2014-12-16 |l 0 |o 658.8342 A454c1 |p 119404001624 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. Caracas No. 13-80, Bogotá | ||
| 952 | |0 0 |1 0 |4 1 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321123 |a 11405 |b 11405 |d 2023-10-24 |i 206049 |l 0 |o 658.8342 A454c |p 69829-260 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 13 No 65-10, Bogotá | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321124 |a 13104 |b 13104 |d 2016-04-29 |i 8898 |l 0 |o 658.8342 A454c1 |p 139304000913 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Ternera Km 1. Vía Turbaco. Cartagena. Colombia | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321125 |a 15514 |b 15514 |d 2018-03-23 |i 66652 |l 0 |o 658.8342 A454c |p 159514002997 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 12 No. 55A-51, Sogamoso | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321126 |a 19221 |b 19221 |d 2016-04-06 |i 118487 |l 0 |o 658.8342 A454c1 |p 199221001797 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Cra. 9 No. 71N-60, Popayan | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321127 |a 44222 |b 44222 |d 2018-03-01 |i 65197 |l 0 |o 658.8342 A454c |p 449222000918 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 21 Av. Aeropuerto, Riohacha | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321128 |a 47529 |b 47529 |d 2016-04-14 |i 123117 |l 0 |o 658.8342 A454c1 |p 479529003330 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Av. Ferrocarril No. 27-97, Santa Marta | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321129 |a 52535 |b 52535 |d 2016-12-19 |i 33599 |l 0 |o 658.8342 A454c1 |p 529535002868 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Km. 21 Inguapi La Chiricana Vía Tumaco-Pasto | ||
| 952 | |0 0 |1 0 |4 5 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321130 |a 52535 |b 52535 |d 2016-12-19 |i 33599 |l 0 |o 658.8342 A454c1 |p 529535002869 |r 2026-01-07 16:31:34 |t Ej. 2 |w 2026-01-07 |y BOOK |z Km. 21 Inguapi La Chiricana Vía Tumaco-Pasto | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C1 |7 0 |8 GENER |9 321131 |a 52610 |b 52610 |d 2016-05-27 |i 10663 |l 0 |o 658.8342 A454c1 |p 529536000917 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 22 No. 11 E 05. Ingeniera Sole Puchana | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321132 |a 54537 |b 54537 |d 2017-03-30 |i 39981 |l 0 |o 658.8342 A454c |p 549537007251 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 2 N Avenid 5 Esquina/CIES | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321133 |a 54537 |b 54537 |d 2017-03-30 |i 39981 |l 0 |o 658.8342 A454c |p 549537007252 |r 2026-01-07 16:31:34 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 2 N Avenid 5 Esquina/CIES | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321134 |a 54537 |b 54537 |d 2017-03-30 |i 39981 |l 0 |o 658.8342 A454c |p 549537007253 |r 2026-01-07 16:31:34 |t Ej. 3 |w 2026-01-07 |y BOOK |z Calle 2 N Avenid 5 Esquina/CIES | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454CO |7 0 |8 GENER |9 321135 |a 70542 |b 70542 |d 2020-06-22 |i 109487 |l 0 |o 658.8342 A454co |p 709542001990 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Calle 25B No. 31-260, Sincelejo | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454CO |7 0 |8 GENER |9 321136 |a 70542 |b 70542 |d 2020-06-22 |i 109487 |l 0 |o 658.8342 A454co |p 709542001991 |r 2026-01-07 16:31:34 |t Ej. 2 |w 2026-01-07 |y BOOK |z Calle 25B No. 31-260, Sincelejo | ||
| 952 | |0 0 |1 0 |4 6 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321137 |a 76125 |b 76125 |d 2020-03-12 |i 104201 |l 0 |o 658.8342 A454c |p 769125003905 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |y BOOK |z Carretera Central Km. 2 Vía Tuluá-Buga | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321138 |a 76229 |b 76229 |d 2017-09-26 |i 114002 |l 0 |o 658.8342 A454c |p 769229002164 |r 2026-01-07 16:31:34 |t Ej. 1 |w 2026-01-07 |x Compra Eurolibros 2017 |y BOOK |z Calle 72K No. 26J-97, Cali | ||
| 952 | |0 0 |1 0 |4 4 |6 658_834200000000000_A454C |7 0 |8 GENER |9 321139 |a 76229 |b 76229 |d 2017-09-26 |i 114002 |l 0 |o 658.8342 A454c |p 769229002165 |r 2026-01-07 16:31:34 |t Ej. 2 |w 2026-01-07 |x Compra Eurolibros 2017 |y BOOK |z Calle 72K No. 26J-97, Cali | ||
| 999 | |c 65822 |d 65822 | ||
| 942 | |6 658_834200000000000__A454C | ||