Implacable : ahora sí, por fin, la manera japonesa de hacer marketing /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
1997.
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| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.812 |b J652i |2 23 |
| 100 | 1 | |a Johansson, Johny K. |e autor | |
| 245 | 1 | 0 | |a Implacable : |b ahora sí, por fin, la manera japonesa de hacer marketing / |c Johny K Johansson, Ikujiro Nonaka ; traducido por Jorge Cárdenas Nannetti. |
| 264 | 1 | |a Bogotá : |b Norma, |c 1997. | |
| 300 | |a 269 páginas : |b ilustraciones ; |c 22 cm. |e 1 CD-ROM (12 cm) | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 505 | 2 | |a Rompiendo el molde -- Los marketers japoneses Satisfacción del cliente -- Información de mercados -- Estrategas intuitivos --Pruebas y errores -- Apuntar a los competidores -- Cómo hacer las cosas -- Cómo hacer el producto -- Precios y publicidad -- Los clientes intermediarios -- Juntándolo todo | |
| 534 | |p Título original: |t Relentless. The japanese way of marketing | ||
| 650 | 1 | 7 | |a Servicio al cliente |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Investigación de mercados |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Productos futuros |2 Armarc 2.0 |
| 650 | 2 | 7 | |a Publicidad |2 Armarc 2.0 |
| 700 | 1 | |a Cárdenas Nannetti, Jorge, |d 1906-2008 |e traductor | |
| 700 | 1 | |a Nonaka, Ikujiro | |
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