El libro del año en mercadeo : los mejores artículos del Quartly Review of Marketing /
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| Other Authors: | , , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Bogotá :
Legis Editores,
©1991.
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| Series: |
Serie Empresarial
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| Subjects: | |
| Notas Contenido: |
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| 100 | 1 | |a Thomas, Michael |e autor | |
| 245 | 1 | 3 | |a El libro del año en mercadeo : |b los mejores artículos del Quartly Review of Marketing / |c Michael Thomas , Norman E. Waite ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. |
| 260 | |a Bogotá : |b Legis Editores, |c ©1991. | ||
| 300 | |a 407 páginas : |b ilustraciones ; |c 26 cm. | ||
| 490 | 0 | |a Serie Empresarial | |
| 505 | 0 | |a Mercadeo -- Planeación y estrategia de mercadeo -- Innovación -- Mercadeo de productos y de servicios -- Precios -- Distribución -- Organización del mercadeo -- Mercadeo internacional | |
| 534 | |p Título original |t The marketing digest | ||
| 650 | 1 | 7 | |a Consumidores |2 Armarc |
| 650 | 2 | 7 | |a Mercadeo de servicios |2 Armarc |
| 650 | 2 | 7 | |a Canales de comercialización |2 Armarc |
| 650 | 2 | 7 | |a Planificación estratégica |2 Armarc |
| 700 | 1 | |a Waite, Norman |e autor | |
| 700 | 1 | |a Villamizar Herrera, Jesús |e traductor | |
| 700 | 1 | |a Serna Gómez, Humberto, |e revisor | |
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