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|a Silva Guerra, Harold
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1 |
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|a Marketing internacional :
|b un enfoque práctico teoría, casos y talleres /
|c Harold Silva Guerra.
|
| 250 |
|
|
|a Primera edición
|
| 260 |
|
|
|a Bogotá :
|b Alfaomega,
|c ©2014.
|
| 300 |
|
|
|a 295 páginas ; :
|b ilustraciones ;
|c 24 cm.
|
| 500 |
|
|
|a Incluye índice temático
|
| 504 |
|
|
|a Incluye referencias bibliográficas
|
| 505 |
2 |
|
|a Introducción al marketing internacional -- El entorno cultural -- El entorno político -- Adaptación del producto al mercado internacional -- Canales de distribución internacional -- Promoción internacional -- Precios para mercados internacionales -- Investigación de mercados internacionales -- Evaluación de oportunidades globales de mercado -- Logística internacional -- Organización, ejecución y control del marketing -- Casos de empresas -- Casos de países -- Casos de negociación y experiencias de negocio -- Talleres
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