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[1] => Marketing internacional : un enfoque práctico teoría, casos y talleres / Harold Silva Guerra.
[2] => Primera edición
[3] => Bogotá : Alfaomega, ©2014.
[4] => 295 páginas ; : ilustraciones ; 24 cm.
[5] => Incluye índice temático
[6] => Incluye referencias bibliográficas
[7] => Introducción al marketing internacional -- El entorno cultural -- El entorno político -- Adaptación del producto al mercado internacional -- Canales de distribución internacional -- Promoción internacional -- Precios para mercados internacionales -- Investigación de mercados internacionales -- Evaluación de oportunidades globales de mercado -- Logística internacional -- Organización, ejecución y control del marketing -- Casos de empresas -- Casos de países -- Casos de negociación y experiencias de negocio -- Talleres
[8] => Mercado de exportación Armarc
[9] => Mercadeo Investigaciones Armarc
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[1] => Marketing internacional :
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[author_sort] => Silva Guerra, Harold
[title] => Marketing internacional :
[title_sub] => un enfoque práctico teoría, casos y talleres /
[title_short] => Marketing internacional :
[title_full] => Marketing internacional : un enfoque práctico teoría, casos y talleres / Harold Silva Guerra.
[title_fullStr] => Marketing internacional : un enfoque práctico teoría, casos y talleres / Harold Silva Guerra.
[title_full_unstemmed] => Marketing internacional : un enfoque práctico teoría, casos y talleres / Harold Silva Guerra.
[title_auth] => Marketing internacional : un enfoque práctico teoría, casos y talleres /
[title_sort] => marketing internacional un enfoque practico teoria casos y talleres
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[isbn] => Array
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[0] => 9789586829236
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[topic] => Array
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[0] => Mercado de exportación
[1] => Mercadeo
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[topic_facet] => Array
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[0] => Mercado de exportación
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[2] => Investigaciones
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[illustrated] => Illustrated
[dewey-hundreds] => Array
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[0] => 300 - Social sciences
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[dewey-tens] => Array
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[0] => 330 - Economics
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[dewey-ones] => Array
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[0] => 337 - International economics
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[0] => 337.1
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[dewey-sort] => 3337.1
[dewey-raw] => Array
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[0] => 337.1
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[dewey-search] => Array
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[0] => AT silvaguerraharold marketinginternacionalunenfoquepracticoteoriacasosytalleres
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