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|a Acerenza, Miguel Angel
|e autor
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|a Promoción turística :
|b un enfoque metodológico /
|c Miguel Ángel Acerenza.
|
| 250 |
|
|
|a 6a. edición
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c 1990.
|
| 300 |
|
|
|a 176 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a El marketing en la actividad turística: esquema conceptual -- Introducción a la promoción turística: publicidad, promoción de ventas y relaciones públicas -- Preparación del programa de promoción: esquema metodológico -- Evaluación de las acciones promocionales: sistema de evaluación y control -- Presupuestación y financiamiento de las actividades promocionales --Aspectos relativos a la estructura organizacional -- Glosario de términos
|
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|a Marketing turístico
|2 Tesauro CDTE
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|a Paquetes turísticos
|2 Armarc
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