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|a Riveros Tovar, Paula
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|a Coolhunting y tendencias :
|b a la cacería de ideas geniales para innovación /
|c Paula Riveros Tovar.
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|a Bogotá :
|b Ediciones de la U,
|c ©2013.
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| 300 |
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|a 151 páginas :
|b ilustraciones ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas e índice
|
| 505 |
2 |
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|a El coolhunting y la innovación: de la inspiración al éxito -- Antes que lo cool: definir un problema de negocio -- El coolhunter. Un viajero en su tiempo -- Observar: manos a la obra. O mejor, ojos al mundo -- Escucha: se está hablando de cosas maravillosas -- Interactuar: invitar al usuario a crear -- Tendencia!!! La bolsa de las ideas geniales -- Innovar: como hacer obras geniales en los negocios -- Evaluación de resultados + Re -- Investigar -- El proceso de innovación no tiene fin.
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|a Desarrollo empresarial
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|a Planificación del mercado.
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