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|a Principios de marketing /
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|a Primera edición
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|a Bogotá :
|b Ediciones de la U,
|c ©2013.
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|a 173 páginas :
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|a Conceptualización -- El diagnóstico y el entorno del marketing -- Marketing mix --Investigación de mercados -- Plan estratégico de marketing -- Ética y responsabilidad social -- Marketing y logística internacional -- Breve historia de la publicidad
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