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|a Lopez Arrázola, Santiago.
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|a Precios y costos en el marketing relacional :
|b cómo fijar precios con el concepto de valor (value-based pricing) /
|c Santiago López Arrázola.
|
| 260 |
|
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|a Bogotá :
|b Ediciones de la U,
|c 2014.
|
| 300 |
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|a 207 páginas :
|b ilustraciones ;
|c 24 cm.
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| 500 |
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|a Complemento en WEB.
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| 504 |
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|a Incluye referencias bibliográficas
|
| 505 |
0 |
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|a El entorno económico -- Conceptos de marketing -- El concepto de valor -- El precio -- Costos -- El margen de contribución -- Aplicación de valor -- La matriz de valor -- Ética en marketing de precios
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| 650 |
1 |
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|a Mercadeo
|2 Armarc
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| 650 |
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7 |
|a Relaciones con los clientes.
|2 Armarc
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| 650 |
2 |
7 |
|a Servicio al cliente
|2 Armarc
|
| 650 |
2 |
7 |
|a Control de costos
|2 Armarc
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| 650 |
2 |
7 |
|a Ética de los negocios
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