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|a Acerenza, Miguel Ángel
|e autor
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| 245 |
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0 |
|a Agencias de viajes :
|b organización y operación /
|c Miguel Ángel Acerenza.
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c ©1990.
|
| 300 |
|
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|a 193 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
|
|a Antecedentes de las agencias de viajes y su papel en el desarrollo del turismo -- Permisos y requisitos básicos para la operación de una agencia de viajes -- Principales características operacionales -- Principales características organizacionales -- Definición del campo de negocios de la agencia y programación y desarrollo de la línea de productos -- Negociación y contratación de los servicios -- Promoción y venta de los servicios -- Los aspectos financieros de la operación -- Modelo básico para el establecimiento de las condiciones generales
|
| 650 |
1 |
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|a Agencias de viajes
|x Administración
|2 Armarc
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| 650 |
2 |
7 |
|a Promoción del turismo
|2 Armarc
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| 650 |
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7 |
|a Paquetes turisticos
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