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|a Ojeda García, Carmen Delia
|e autor
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|a Marketing turístico :
|b guía, información y asistencias turísticas, agencias de viajes y gestión de eventos, Gestión de alojamientos turísticos /
|c Carmen Delia Ojeda García, Patricia Mármol Sinclair.
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| 260 |
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|a Madrid :
|b Paranínfo,
|c 2012.
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| 300 |
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|a ix, 211 páginas :
|b ilustraciones ;
|c 28 cm.
|
| 500 |
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|a Incluye índice temático
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|a Marketing. Concepto y terminología básica -- Características de los servicios y productos turísticos -- Evolución de la función del marketing: orientación hacia el consumidor -- Enfoques de la dirección del marketing -- Tendencias y futuro del marketing -- Requisitos para que la segmentación sea efectiva -- Tipo de estrategias de cobertura del mercado -- Mapas perceptuales -- El producto servicio y el producto servicio turístico -- El precio -- Bases de Datos -- La distribución turística -- La comunicación turística -- Marketing en internet -- Plan de marketing
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