La esencia de la investigación de mercados. /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
Mexico :
Prentice-hall,
1996.
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| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a Chisnall, Peter M. | |
| 245 | 1 | 3 | |a La esencia de la investigación de mercados. / |c Peter M. Chisnall ; traducción de Luis J. Díaz Mena ; revisión de Marcela Benassini Félix. |
| 260 | |a Mexico : |b Prentice-hall, |c 1996. | ||
| 300 | |a 209 páginas |a ilustraciones ; |c 28 cm. | ||
| 500 | |a Incluye apéndices e índice | ||
| 505 | 2 | |a Investigación de mercados -- etapas secuencialesde la investigación de mercados -- Herramientas de la investigación -- usos de la investigación -- Análisis de la segmentación de mercados -- Etapas finales de la encuesta | |
| 534 | |p Título original |t Marketing research | ||
| 650 | 1 | 7 | |a Mercadeo |x investigaciones |2 Armarc |
| 700 | 1 | |a Diaz Mena, Luis J, |e traductor | |
| 700 | 1 | |a Benasinni Félix, Marcela, |e revisor técnico | |
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