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|a García Palomo, Juan Pedro
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|a Neuromarketing :
|b el otro lado del marketing /
|c Juan Pedro García Palomo, Esperanza Martínez Montes.
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|a Primera edición
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|a Bogotá :
|b Ediciones de la U,
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|a 289 páginas :
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|a Marketing
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|a Incluye referencias bibliográficas
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|a Alicia cambia el país de las maravillas por el mundo del marketing -- Los pilares del neuromarketing: la construcción del homo comprador -- Darwin, el primer licenciado en marketing -- Que le aporta el homo e Emptórís (comprador) 4500 millones de años de evolución -- Los renglones torcidos de la evolución del homo emptóris -- El penúltimo viaje del cerebro del homo comprador -- Neuromarketing: el funcionamiento del cerebro del homo emptórís (comprador) -- Las leyes del cerebro: yo percibo. Yo comunico. Yo deseo -- Neuroventa: cazadores de velociraptores -- Los hábitos del velociraptor (su lenguaje) -- Las huellas del velociraptor (guía de campo del lenguaje sin palabras -- Método de caza: como vender y negociar con el velociraptor -- Los vendedores: cazadores de velociraptores -- Historias de cazadores: el efecto Michael Jordan
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|a Administración de mercadeo
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|a Personal de ventas
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|a Comportamiento del consumidor
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|a Martínez Montes, Esperanza
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