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|a Cruelles, José Agustín,
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|a La fábrica de beneficios /
|c José Agustín Cruelles.
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|a México D.F. :
|b Marcombo,
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|a La metáfora de la fábrica de beneficios: Paso I, inventariar -- Gestión de la fábrica de beneficios: paso II, gestionar las capacidades -- Las listas gerenciales para la mejora y el crecimiento de la empresa: implantación de la estrategia -- Síntesis de lo tratado -- Otras aplicaciones de las listas gerenciales.
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