Marketing /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México D. F. :
McGraw Hill Interamericana Editores,
2014.
|
| Edition: | Undecima Edición |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 020 | |a 9786071511539 | ||
| 040 | |a CO-BoSNA |b spa | ||
| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8 |b K394m |2 23 |
| 100 | 1 | |a Kerin A.,Roger | |
| 245 | 1 | 0 | |a Marketing / |c Roger A. Kerin; Steven W.Hartley; William Rudelius. |
| 250 | |a Undecima Edición | ||
| 260 | |a México D. F. : |b McGraw Hill Interamericana Editores, |c 2014. | ||
| 300 | |a xxxvi, 714 páginas : |b ilustraciones ; |c 27 cm. | ||
| 500 | |a Incluye índices temático | ||
| 505 | 0 | |a Inicio del reporte de marketing -- Percepción de los compradores y los mercados -- Aprovechamiento de las oportunidades de marketing -- satisfacción de las oportunidades de marketing -- Administración de los procesos de marketing | |
| 534 | |t Marketing | ||
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 1 | 7 | |a Compradores |2 Armarc |
| 650 | 1 | 7 | |a Promoción de ventas |2 Armarc |
| 650 | 1 | 7 | |a Relaciones con los clientes |2 Armarc |
| 700 | 1 | |a Hartley, Steven W. | |
| 700 | 1 | |a Rudelius,William. | |
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