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|a Acerenza, Miguel Angel
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|a Promoción turística :
|b un enfoque metodológico /
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|a 7a. edición
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|a México :
|b Editorial Trillas,
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|a 176 páginas :
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|a El marketing en la actividad turística: esquema conceptual -- Introducción a la promoción turística : publicidad, promoción de ventas y relaciones públicas -- Preparación del programa de promoción: esquema metodológico -- Evaluación de las acciones promocionales: sistema de evaluación y control
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