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|a Milton, Alex
|e autor
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|a Métodos de investigación para el diseño del producto /
|c Alex Milton, Paul Rodgers ; traducción Cristobal Barber Casanovas.
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|a Barcelona :
|b Blume,
|c 2013.
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|a 192 páginas :
|b ilustraciones, fotografías a color ;
|c 29 cm.
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|a Incluye índice y glosario
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| 505 |
2 |
|
|a Qué es la investigación para el diseño de productos -- Observar: Previsiones de futuro. Identificación de tendencias -- Aprender : Comparaciones culturales. Mapas mentales. Muestreo -- Preguntar: Cuestionarios y sondeos. Grupos focales y no focales. Protocolos de pensamiento en voz alta. Entrevistas. Análisis de marca. Marketing e investigación del sector minorista. Tablones visuales . Mapas perceptuales. Collage de productos -- Fabricar: Maquetas. Prototipos en papel. Modelos de apariencia. Bodystorming -- Comprobar: Ensayos con usuarios. Usabilidad del producto -- Evaluar y seleccionar: Listas de comprobación. Crowdsourcing. Evaluación matricial -- Comunicar: Preparar una presentación. Redactar un informe. Modelos y materiales de presentación.
|
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|p Título original:
|t Research methods for product design
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|a Productos nuevos
|2 Armarc
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|a Diseño industrial
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|a Análisis de mercadeo
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|a Redacción de informes
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|a Rodgers, Paul
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|a Barber Casanovas, Cristobal
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