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|a Martínez Guillén, María del Carmen
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|a 2+2 Estratégicamente 6. :
|b Marketing y comercial /
|c María del Carmen Martínez Guillén.
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|a Dos mas dos estratégicamente seis
|b marketing y comercial
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|a Madrid (España) :
|b Editorial Diaz de Santos,
|c 2006.
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|a xvii, 231 páginas :
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|c 24 cm.
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|a Determinantes del marketing -- Conceptos y estrategia del marketing -- El mercado -- El consumidor -- La competencia -- Segmentación de mercado -- Política del producto -- Eliminación, creación y modificación del producto -- El posicionamiento del producto -- La marca y el producto -- Política de precios -- Política de comunicación -- Política de distribución -- La fuerza de ventas en la distribución -- Logistica para la distribución comercial -- Esquema para la elaboración de un plan de marketing -- Estudio de mercadeo -- Merchandising --
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