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|a Cateora, Philip R.
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|a Marketing internacional /
|c Phillip R. Cateora, Mary C. Gilly, John L. Graham; traducción Gloria Padilla Sierr, Susana M. Olivares Bari, Pilar Mascaró Sacristán.
|
| 250 |
|
|
|a 16a edición
|
| 260 |
|
|
|a México :
|b McGraw Hill Interamericana Editores,
|c ©2014.
|
| 300 |
|
|
|a 426 páginas :
|b ilustraciones ;
|c 27 cm.
|
| 500 |
|
|
|a Incluye glosario
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice
|
| 505 |
0 |
|
|a Perspectiva general -- Entorno cultural de los mercados globales -- Evaluación de las oportunidades en el mercado global -- Desarrollo de estrategias globales de marketing -- Implementación de estrategias globales de marketing -- Manual de países
|
| 534 |
|
|
|p Título original:
|t International Marketing
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
2 |
7 |
|a Comercio exterior
|2 Armarc
|
| 650 |
2 |
7 |
|a Negocios
|2 Armarc
|
| 650 |
2 |
7 |
|a Ventas
|2 Armarc
|
| 650 |
2 |
7 |
|a Mercado de exportación
|2 Armarc
|
| 700 |
1 |
|
|a Gilly, Mary C.
|
| 700 |
1 |
|
|a Graham, John L
|
| 700 |
1 |
|
|a Mejía Estañol, Raúl
|e revisor
|
| 700 |
1 |
|
|a Padilla Sierra, Gloria
|e traductor
|
| 700 |
1 |
|
|a Olivares Bari, Susana M.
|e traductor
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| 700 |
1 |
|
|a Mascaró Sacristán, Pilar
|e traductor
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