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Marketing internacional /

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Bibliographic Details
Main Author: Cateora, Philip R.
Other Authors: Gilly, Mary C., Graham, John L, Mejía Estañol, Raúl (revisor), Padilla Sierra, Gloria (traductor), Olivares Bari, Susana M. (traductor), Mascaró Sacristán, Pilar (traductor)
Format: Book
Language: Spanish
Published: México : McGraw Hill Interamericana Editores, ©2014.
Edition: 16a edición
Subjects:
Mercadeo
Comercio exterior
Negocios
Ventas
Mercado de exportación
Notas Contenido:
  • Perspectiva general
  • Entorno cultural de los mercados globales
  • Evaluación de las oportunidades en el mercado global
  • Desarrollo de estrategias globales de marketing
  • Implementación de estrategias globales de marketing
  • Manual de países
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Marketing internacional. / by Cateora, Philip R.

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Marketing internacional / by Cateora, Phillip R.

Published c2010.
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Marketing internacional / by Cateora, Philip R.

Published 2005.
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Marketing internacional / by Cateora, Philip R.

Published ©2001.
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Marketing internacional. / by Cateora, Philip R.

Published 1997.
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