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|a Ferrer Lorenzo, Ignasi
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|a Gestión empresarial de la agencia de publicidad. /
|c Ignasi Ferrer Lorenzo, Pablo Medina Aguerrebere.
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| 260 |
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|a España :
|b Ediciones Diaz de Santos,
|c 2014.
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| 300 |
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|a xvii, 277 páginas ;
|c 21 cm.
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| 504 |
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|a incluye bibliografía
|
| 505 |
1 |
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|a La publicidad en el sistema económico -- La base empresarial de la agencia de publicidad -- La cuenta de explotación de la agencia de publicidad -- La estructura ideal de ingresos y gastos -- Crecimiento -- Crisis -- Remuneración de la agencia -- La rentabilidad de las cuentas -- Cuentas internacionales -- Contratos -- Valor de la agencia --
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|a Administración de personal
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|a Gestión industrial
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|a Publicidad
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|a Mercadeo
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