Investigación comercial /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid : México, D. F. :
ESIC Editorial,
2012.
Universidad Rey Juan Carlos Alfaomega Grupo Editor, |
| Edition: | Tercera edición revisada y actualizada |
| Subjects: | |
| Notas Contenido: |
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MARC
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| 100 | 1 | |a García Ferrer, Gemma | |
| 245 | 1 | 0 | |a Investigación comercial / |c Gemma García Ferrer. |
| 250 | |a Tercera edición revisada y actualizada | ||
| 260 | |a Madrid : |b ESIC Editorial, |b Universidad Rey Juan Carlos |a México, D. F. : |b Alfaomega Grupo Editor, |c 2012. | ||
| 300 | |a 277 páginas : |b ilustraciones ; |c 23 cm. | ||
| 504 | |a Incluye referencias bibliográficas | ||
| 505 | 0 | |a Concepto y aplicación de la investigación comercial -- El diseño de la investigación -- Investigación exploratoria: procedimiento de la investigación cualitativa -- La encuesta -- El cuestionario -- El muestreo -- Tratamiento de la información : planteamiento general y análisis univariante -- Análisis bivariante -- Análisis multivariante factorial -- Análisis multivariante cluster -- La elaboración del informe de investigación -- Ejemplos de univariante y variante | |
| 650 | 1 | 7 | |a Mercadeo |x Investigaciones |2 Armarc |
| 650 | 2 | 7 | |a Estadística comercial |2 Armarc |
| 650 | 2 | 7 | |a Análisis de mercadeo |2 Armarc |
| 650 | 2 | 7 | |a Muestreo (Estadística) |2 Armarc |
| 650 | 2 | 7 | |a Investigación científica |x Metodología |2 Armarc |
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