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|a Dahdá, Jorge
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|a Publicidad turística /
|c Jorge Dahdá.
|
| 260 |
|
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|a México, D. F. :
|b Editorial Trillas,
|c c1990.
|
| 300 |
|
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|a 139 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
2 |
|
|a Breve historia de la publicidad -- La publicidad y su fuerza socioeconómica -- La publicidad y la fuerza psicológica -- La publicidad y su aspecto ético y legal -- La publicidad en los medios de comunicación social -- La publicidad en el turismo -- Los medios de comunicación en el turismo -- La promoción y la publicidad en la mercadotecnia turística -- La publicidad y el proceso administrativo -- El departamento de publicidad -- Material gráfico: símbolos y lemas -- Campaña base de lanzamiento publicitario de un hotel
|
| 650 |
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|a Turismo
|2 Armarc
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| 650 |
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|a Promoción del turismo
|2 Armarc
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| 650 |
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7 |
|a Publicidad
|x Aspectos psicológicos
|2 Armarc
|
| 650 |
2 |
7 |
|a Publicidad
|x Historia
|2 Armarc
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| 650 |
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7 |
|a Publicidad
|x Aspectos legales
|2 Armarc
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