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|a Ramírez Cavassa, César
|e autor
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| 245 |
1 |
3 |
|a La modernización y administración de empresas turísticas /
|c César Ramírez Cavassa.
|
| 260 |
|
|
|a México :
|b Editorial Trillas,
|c ©1994.
|
| 300 |
|
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|a 214 páginas :
|b ilustraciones ;
|c 24 cm.
|
| 504 |
|
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|a Incluye referencias bibliográficas e índice tematico
|
| 505 |
0 |
|
|a Previsión y desarrollo del sector turismo -- Ciclos económicos y del sector turismo -- La evolución social y empresarial y las tendencias modernas -- La empresa turística -- Reconversión y modernización -- Reconversión del rol de la empresa turística -- Estrategias de participación en la empresa turística -- Reconversión de la estructura administrativa de la empresa turística -- La actividad comercial en la empresa turística
|
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|a Empresas turísticas
|x Administración
|2 Armarc
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