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|a Guerrero Alvarez, Carlos Eduardo
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|a Atraiga, enamore y retenga a sus clientes /
|c Carlos Eduardo Guerrero Alvarez ; revisión técnica Alberto Narváez Rozo.
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|a Bogotá :
|b Panamericana Editorial,
|a 3R Editores,
|c 2004.
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| 300 |
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|a 183 páginas ;
|c 23 cm.
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|a Incluye referencias bibliográficas
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|a Marketing relacional -- Marketing de bases de datos -- Marketing directo -- E-marketing en la era digital -- Atraer y fidelizar el cliente no pueden ser sinónimos de improvisación
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|a Servicio al cliente
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|a Administración de ventas
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|a Mercadeo
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|a Comunicación en mercadeo
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|a Narváez Rozo, Alberto,
|e revisión técnica
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