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|a Böhm, Michael
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|a Mercadeo local :
|b gánese al cliente ahí mismo /
|c Michael Böhm ; traductor Felipe Pineda Paredes.
|
| 260 |
|
|
|a Bogotá :
|b Panamericana Editorial,
|c 2011.
|
| 300 |
|
|
|a 135 páginas :
|b ilustraciones ;
|c 18 cm.
|
| 490 |
0 |
|
|a Mercadeo
|
| 504 |
|
|
|a Incluye referencias bibliográficas e índice alfabético
|
| 505 |
0 |
|
|a Introducción al mercadeo local -- El inicio y la meta -- Del inicio a la meta -- Los módulos del mercadeo local -- Mercadeo local en diferentes sectores
|
| 534 |
|
|
|p Título original
|t Local marketing
|
| 650 |
1 |
7 |
|a Mercadeo
|2 Armarc
|
| 650 |
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7 |
|a Administración de mercadeo
|2 Armarc
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| 700 |
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|a Pineda Paredes, Felipe,
|e traductor
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