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|a Díaz Chuquipiondo, Richard
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|a Cómo elaborar un plan de marketing :
|b planificando tu éxito /
|c Richard Díaz Chuquipiondo.
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|a Lima :
|b Empresa Editora Macro EIRL,
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|a Colección Business Management
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|a Incluye referencias bibliográficas.
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|a Hacia el marketing estratégico -- Fases preliminares para la elaboración del plan de marketing -- Proceso de elaboración del plan de marketing -- Reflexiones para los nuevos emprendedores respecto al plan marketing -- Foda y otras matrices de análisis.
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