Franquicias : cómo multiplicar su negocio /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: |
Spanish English |
| Published: |
México :
[2016].
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| Notas Contenido: |
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| 041 | 1 | |a spa |h eng | |
| 082 | 0 | 4 | |a 658.8708 |b R111f |2 23 |
| 100 | 1 | |a Raab, Steven S. |d 1949- |e autor | |
| 245 | 1 | 0 | |a Franquicias : |b cómo multiplicar su negocio / |c Steven S. Raab, Gregory Matusky ; colaboración en la traducción Roberto Haas. |
| 264 | 1 | |a México : |b Editorial Limusa, |c [2016]. | |
| 300 | |a 330 páginas ; |c 23 cm. | ||
| 336 | |a texto |2 rdacontent | ||
| 337 | |a sin mediación |2 rdamedia | ||
| 338 | |a volumen |2 rdacarrier | ||
| 500 | |a Incluye índice temático | ||
| 505 | 0 | |a Las franquicias en la economía de hoy -- El surgimiento de un sistema de mercadotecnia -- Evalúese como franquiciador -- ¿Es franquiciable su negocio? -- Los cinco factores del éxito de una franquicia -- Beneficios de las franquicias -- Desventajas de las franquicias -- Cómo estructurar su franquicia: un panorama -- Definición de su oferta de franquicia: algunos elementos básicos -- ¿Qué obligaciones deben asumirse? el franquiciador como servidor -- Cómo controlar su sistema de franquicias -- Cómo vender su franquicia -- Una última ojeada a las leyes -- Aspectos Administrativos relevantes. | |
| 534 | |p Título original: |t The blueprint for franchising a business |c John Wiley & Sons | ||
| 650 | 1 | 7 | |a Franquicias (Comercio minorista) |2 Armarc |
| 650 | 2 | 7 | |a Administración de empresas |2 Armarc |
| 650 | 2 | 7 | |a Negocios |2 Armarc |
| 700 | 1 | |a Matusky, Gregory |e autor | |
| 700 | 1 | |a Haas, Roberto |e traductor | |
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