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|a García Sánchez, Estela
|e autor
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|a Planeación estratégica :
|b teoría y práctica /
|c Estela García Sánchez, María Lourdes Valencia Velazco.
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| 250 |
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|a Segunda edición
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| 264 |
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1 |
|a México, D.F. :
|b Editorial Trillas,
|c 2012.
|
| 300 |
|
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|a 155 páginas :
|b ilustraciones ;
|c 23 cm.
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| 336 |
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|a texto
|2 rdacontent
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 504 |
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|a Incluye referencias bibliográficas e índice analítico
|
| 505 |
0 |
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|a Introducción a la planeación estratégica -- Modelos de planeación estratégica -- Escenarios -- Análisis ambiental --Principios, filosofía y proceso de la planeación -- Elaboración de los escenarios -- Descripción de los modelos de planeación -- Matrices de evaluación
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|a Valencia Velazco, María Lourdes
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